Sweet Galaxy

For the branding project "Sweet Galaxy," our mission was to create a vibrant and inclusive identity for a pop-up dessert shop specializing in treats from around the world. Drawing on design thinking principles, we delved into the diverse backgrounds of international students, aiming to provide them with a comforting taste of home. Our logo, inspired by celestial motifs, reflects the concept of a universe of flavors coming together harmoniously. Bold, playful typography and a rich color palette evoke a sense of excitement and warmth, inviting customers to explore the galaxy of sweets. In our social media marketing strategy, we highlighted not only the delicious desserts but also the stories behind them, fostering connections and nostalgia among our target audience. Through Sweet Galaxy, we aimed not only to satisfy cravings but also to create a space where cultures converge and memories are made.

Sweet Galaxy is a POP UP shop for desserts around the world. The concept is targeted for international students to get a sweet taste from home.

LOGO
BRANDING
SOCIAL MEDIA MARKETING